Uncommon, by The House of Uncommon. One system for independent hospitality.

Manifesto, PDF

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One

Why 

Small should never mean left behind. You have the better room, the better food and the better people, and you are still losing bookings to a chain with worse everything and better software.

No-one ever said life was fair, but it's worth fixing.

How 

By putting the whole place in one system. Absolutely everything.

Your website, your bookings, your members, your events, your floor, your rota, your P&L and all your other numbers. No more logging into five things. Not another thing to log into. The thing everything else plugs into.

Two

Hospitality for uncommon INDEPENDENTS. AND THOSE WHO REMEMBER HOW TO CAUSE TROUBLE. 

One system for one independent business. It runs your website, your bookings, your membership, your events, the floor on a Saturday night, and the numbers you look at on Monday. One guest, one diary, one place. Built on the floor, not in a boardroom, we've never even been in one.

Remembering everything that matters, so everyone knows.

Three

What it does 

Everything below runs today, in two real hotels, unless it says Roadmap. Live means it is in use now. Roadmap means we have built it, but only for one group so far.

  • 01

    Your website, and you can change it yourself

    Live

    Your website, your DNA, no design pricks in the way. Pages for a hotel, a pub, a restaurant. Change any line of text or swap any photo yourself, no agency, no waiting. Made by people who know what the Robots and Google need.

  • 02

    Tables, rooms and everything else, booked in one place

    Live

    Tables and rooms sorted without fuss, through pages that look like yours. Anything else you sell, karaoke rooms, day beds, pool parties, tickets to a Dolly Parton lookalike, all booked here too. One diary, not five tabs.

  • 03

    Your own book on the host stand, not just a faceless tablet.

    Live

    A real floor plan with your rhythm and flow.  Everything you need, and nothing you don't, Built on your know how, not ours.

  • 04

    Membership people are proud of

    Live

    Sign up, a membership card on their phone, Apple Wallet, tiers, and 'members only' secret parts of the site that only members get into. Keep them coming back for more.

  • 05

    Turning first timers into regulars

    Live

    Rewards and streaks, receipts, gift vouchers, and a way to send real gestures to guests, a glass on arrival, a card on a birthday, above and beyond your four walls. friendships that grow..

  • 06

    Enquiries that turn into paid events

    Live

    Smart enquiries pile in and stay in one place: quotes, hold the space, proposal, contract signed, running order, invoice. The client sees their own plans built live, so nobody is chasing a pre-order or an email chain ever again.

  • 07

    Everyone sees their own job, nothing else

    Live

    Your bookers see bookings. Your marketer sees the website. Your GM sees their site. You see all of it. Set who can look and who can change, site by site.

  • 08

    An app for the people on the floor

    Live

    What's on today, who's coming in, who's on, what the day should be doing and what it is actually doing. Where it's about to get busy, and what needs fixing. On a phone, readable in a dark corridor.

  • 09

    One record per guest, not nine

    Live

    The same guest across rooms, tables, events and email, joined up and always available. Everything they spend, their visits, what they like., what they don't, what they read, what they delete without looking. You own it, not the booking sites.

  • 10

    Someone to ask, at any hour

    Live

    Uncommon has every answer. Guests can ask questions about your place and get an answer at any hour of the day, in your words.  You can ask how last week traded and get a straight answer, without building a report, and opening excel ever again.

  • 11

    The small things people tell their friends about

    Live

    Hidden bits of the site, easter eggs, QR codes that go somewhere worth going, and a welcome that knows they have arrived.

  • 12

    More than one site, more than one name

    Roadmap

    Running several venues or brands off the one system, without setting the whole thing up again each time.

Four

A HOSPITALITY THREESOME 

One for the office, one for the host stand, one for the floor. Intimately intertwined.

THE CONSOLE.

The whole business, one login. Website, bookings, spaces and events, members, the numbers, the team, the data, the guest list. Your booker sees bookings. Your GM sees their site. You see the lot.

  • One login
  • Per person
  • Per site
  • Look or change

THE HOST STAND.

Your own booking book. Pick a room and everything follows: the book, the grid, the tables, the floor. The floorplan is your actual room, coloured by how far through the meal each table is. Lift a party off one table and drop it on another. Drag a booking out of the book onto a table. Nothing gets lost, anything closed can come straight back. Everything remembered ready to use again.

  • Book
  • Grid
  • Tables
  • Floor
  • Move a party
  • Live bill

THE TEAM.

The shift, on a phone. What's on today, who's coming in, who's on, what the day should be doing and what it is actually doing. Where it's about to get busy, and what needs fixing. On a phone, readable in a dark corridor.

  • Today
  • Rota
  • Forecast
  • Pressure
  • Numbers
  • Maintenance

Five

Who this is for 

One place, run by you

One great room, nobody in IT, and five bits of software that do not talk to each other. Uncommon fills the gaps between them.

A handful of sites

Two to twenty places, someone in the middle who needs to see all of them, teams who only need their own, and a guest who should be known at every one.

If you have your own tech team, you are not who this is for.

Six

It already runs 

Uncommon was built inside Crazy Bear and runs their two hotels every day. The website, the rooms, the tables, the members, the events, the office, the host stand and the team app.  Not a demo. Like a full Saturday night in full swing.

Seven

Let's start with the most important thing of all - what's your name? 

What would help you most

The House of Uncommon

Uncommonly good. 

Built on the floor, not in a boardroom.